USERTESTING
Client
UserTesting
Deliverables
Brand Refresh IPO Launch
Year
2021
Role
Senior Brand Designer
UserTesting is a product about the human experience. It's platform gives people an opportunity to express themselves about how to improve a product. Our goal was to rebrand in preparation for an IPO; Also expand brand awareness and campaigns. This brought more ROI and presence to the usertesting market.
What I did
Lead the creative direction for the rebrand with the VP of Marketing and Design Team. Worked with an Agency in developing look and feel as well as kit of parts/DAM for the brand internally and externally.
